World Kitchen Changes Name to Corelle Brands

18/03/18 Corelle Brands /

Newly Created Corelle Brands to Serve as Corporate Parent for Iconic Brands including Corelle®, Pyrex®, and Corningware®.

company. Moving forward with our brand portfolio aligned under Corelle Brands, a name that connects to one of our most recognisable and market-leading brands, is the next natural step in advancing our business. We have a strong leadership team in place and a committed partner in Cornell Capital. Together, there is a clear strategic vision for expansion and solid growth trajectory in the Asia Pacific, North America, and other key international markets,” said Kenneth G. Wilkes, President and CEO of Corelle Brands Holdings Inc.

The company manufactures and markets housewares products including iconic brands such as Corelle®, Pyrex®, Snapware®, Chicago Cutlery®, and CorningWare®, among others. Many of the company’s brands have long histories as trusted names in the housewares industry, and can be found in millions of homes around the world.

“We have a renewed focus around our core brands and a commitment to building our competitive advantages – innovation, quality and service. We are making significant investments in new product development, process capabilities, and an integrated 360 consumer experience that will benefit both our company and our retail partners. Additionally, we are transforming our digital presence, as a purchase channel and as our leading means of brand engagement for consumers,” said Wilkes.

The new Corelle Brands name has been fully implemented in the US Corporate Office, and the transition has now begun in Australia where it will take a few months to complete.

Arturo Calderon, General Manager ANZ and South Pacific of World Kitchen (Australia) Pty Ltd, said it would be business as usual for the company, continuing the strong relationships it has with its Australian retailers.

Following this name change, the company is poised to share exciting new line introductions, particularly for its leading Corelle and Pyrex brands.